(Non) Creativity?

In the office I share with the other writer at my job I face a haphazardly hung white board. We use the white board for...well...whatever writers and other creatives use white boards for: jokes, drawings and quotations. In the upper right corner is one of a dozen or so condoms that were left in my desk drawer when we moved offices four weeks ago. The wrapper is a girly bubble gum pink and, with enough tape, stuck nicely to the board. Underneath, in matching girly bubble gum pink white board marker, I've written (in girly bubble gum-ish) cursive, "For inspiration."

But this post isn't about the condom or the whiteboard.

I brought it up in the first place because it holds another quotation from last week. During an initial interview, one of our clients told our messaging director that he's counting on him for creativity because -- and I directly-ish quote the client -- "You could say that [he's] mentally handicapped when it comes to creativity."

We couldn't help but laugh because the man was just so frank about it and, by our profession we're labeled as creatives, the other writer and I posted in on our board, lapping up its irony.

I'm not lapping anymore because apparently, according to a survey we got back from a client today, I totally and completely lack creativity.  That's a paraphrase of course. The real comments included winning phrases like, "not very creative," "not slick or cool," "lacking uniqueness," and -- my personal favorite -- "clearly not what we wanted."

You see, after a client gives us the "Heck ya! Okay!" on a script, we -- the writers and messaging director -- don't have to deal with it anymore (Which is usually worth celebrating), enabling the client to fill out a survey about the writing/scripting process. Pretty much we ask how they felt their initial interview went (Which...sidebar...I get to host my first one tomorrow!!!), how we can improve our process and what, if any, concerns they might have going into the development process.

This client wrote a fucking novel. Perhaps it's because I wrote them a novel...giving them 14 different drafts. Fourteen different messages, all selling the same blase product. And apparently, it wasn't until we gave them a final ultimatum that they actual decided to choose to accept the final script which, unfortunately for them, wasn't anywhere near my best work.

Creative? Sure. But only to the extent of "I guess this will have to do and I've been working on this for four months and lose the ability to care just a little bit everyday."

I shouldn't complain, really.

But come on...I KNOW I'm creative. I don't flaunt it necessarily (Come on, like any sensitive artist I'm far too much of a pansy to let everyone read everything. This blog works well enough for now...it's an outlet where I don't really have to put my REAL work in front of whoever you all reading this may be), but I know I've got it: Whenever I hear music I'm either directing its music video or choreographing a dance to it in my head. Whenever I watch a thrilling, suspenseful or scary movie I'm always expecting THAT MOMENT (You know...the one that makes you pee your pants just a little...not too much...just enough that you can blame it on the condensation of your $4.25 soda) to be WAAAAY WORSE than it ever turns out to be (One exception is The Departed. Sure I thought that Leo might get shot point blank but come on Scorcese...could he have AT LEAST stepped out of the elevator first? Damn. So good. [Which makes Shutter Island such a shame...]. But I digress...). I imagine different scenarios in my life which I know everyone does...that's just called hope and futuristic wishful thinking but do you think about leaving everything to start an 80's tribute band called 80s Limbo Montage?

Save for Tony, I didn't think so.

I'm trying not to take the survey remarks seriously or to heart but it's a bit of a struggle. I want to do a good job. Fuck, I want to do a DAMN GOOD SUPER AWESOME job.

Shoo (Hey Kurtis...that one was for you)...I KNOW I do.

Damn Canucks. They should know that too.